Category Archives: Marketing & Advertising

The use of fear and scare tactics in Marketing & Advertising.

Starting with “The Century of the Self”

I started out thinking that I wanted to write a concept album based on fear. I wanted to find sources of fear, both the conscious and unconscious, and see how they were affecting my choices. I might make better choices … Continue reading

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Marketing Scare Tactics

I spent some time looking around on the web today looking for the name of the commercial mentioned in the previous post. I haven’t found it yet, but I did find a plethora of information about marketing scare tactics in … Continue reading

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Fear in Marketing

I decided to start the blog using a commercial marketing source that I viewed this morning. I think most of us are aware of that we are inundated with large amounts of products in which fear of loss is used … Continue reading

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