Category Archives: Marketing & Advertising

The use of fear and scare tactics in Marketing & Advertising.

Thoughts On Being Brandwashed

Mr. Linstrom, the genius behind understanding the psychology of branding and according to himself the guy who knows how to manipulate us into buying practically anything is he the guy who is getting us to buy his book? Doesn’t he … Continue reading

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Identify the Targeting: Are you being manipulated?

Have you heard of the Subservient Chicken? You may not have heard of it unless you are a 16- to 45-year-old male who spends a lot of time on the internet according to several case studies. If you aren’t part … Continue reading

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Pharmaceuticals Ads

Watching ads by pharmaceutical companies is puzzling. I watched one which started by pointing out the medical problem of an irregular heartbeat. It proceeded to explain how this could lead to other more  serious problems. They proceeded to explain that … Continue reading

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