Category Archives: Marketing & Advertising

The use of fear and scare tactics in Marketing & Advertising.

Thoughts On Being Brandwashed

Mr. Linstrom, the genius behind understanding the psychology of branding and according to himself the guy who knows how to manipulate us into buying practically anything is he the guy who is getting us to buy his book? Doesn’t he … Continue reading

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Identify the Targeting: Are you being manipulated?

Have you heard of the Subservient Chicken? You may not have heard of it unless you are a 16- to 45-year-old male who spends a lot of time on the internet according to several case studies. If you aren’t part … Continue reading

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Pharmaceuticals Ads

Watching ads by pharmaceutical companies is puzzling. I watched one which started by pointing out the medical problem of an irregular heartbeat. It proceeded to explain how this could lead to other more  serious problems. They proceeded to explain that … Continue reading

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Starting with “The Century of the Self”

I started out thinking that I wanted to write a concept album based on fear. I wanted to find sources of fear, both the conscious and unconscious, and see how they were affecting my choices. I might make better choices … Continue reading

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Marketing Scare Tactics

I spent some time looking around on the web today looking for the name of the commercial mentioned in the previous post. I haven’t found it yet, but I did find a plethora of information about marketing scare tactics in … Continue reading

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Fear in Marketing

I decided to start the blog using a commercial marketing source that I viewed this morning. I think most of us are aware of that we are inundated with large amounts of products in which fear of loss is used … Continue reading

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