Category Archives: Fear

JCPenny recently tried to create a new marketing strategy company wide. Originally, they had prices that were quite high, but at the store there were big sales on everything. Sales that offered thirty, forty, fifty and even sixty percent off. … Continue reading →

It still amazes me that these tactics work. I guess they work. If they didn’t work, why would companies keep doing it. This tactic is to use large text to attract you to the product. The text reads, “30% MORE!” … Continue reading →

A friend, Christine, shared this link with my graduate group which ties into my practice. Part of my practice is that by identifying the forces that affect our ability to chose, we can take steps to evaluate and understand those … Continue reading →