Category Archives: Fear

Fear is a huge factor in our lives. I am exploring how fear is used in marketing and advertising, politics, the workplace, health industry, and other places that connect with our lives.

Are We Really Creatures of Habit?

JCPenny recently tried to create a new marketing strategy company wide. Originally, they had prices that were quite high, but at the store there were big sales on everything. Sales that offered thirty, forty, fifty and even sixty percent off. … Continue reading

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30% More

It still amazes me that these tactics work. I guess they work. If they didn’t work, why would companies keep doing it. This tactic is to use large text to attract you to the product. The text reads, “30% MORE!” … Continue reading

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A friend, Christine, shared this link with my graduate group which ties into my practice. Part of my practice is that by identifying the forces that affect our ability to chose, we can take steps to evaluate and understand those … Continue reading

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Modern Slavery

A story on NPR’s “Talk of the Nation” caught my attention today: “The Hidden Faces of Modern Day Slavery”.  The story talks about fear and intimidation to entrap people into labor, sex trafficking and many other areas not often thought … Continue reading

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Fear & Confidence

A conversation I had yesterday about confidence turned into a discussion of how fear and confidence feed or starve each other. Anxiety can creep in if we are looking for something that will allow us to move up a step. … Continue reading

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The First Fear

My wife Lisa and I were talking this evening. I found a comment she made about fear very interesting. She said that when we enter the world at birth, the first thing we experience could be fear. Her thought centered around the … Continue reading

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