Category Archives: Forces

These are some of the influencing forces that affect our choice. Identifying them will enable us to make more informed choices.

Wealth Inequality in America

I ran across this video at Bill Moyer’s. My gut feeling is that this is probably true, based on my research into public relations, mass production, consumerism and the corporate and political climate that has been evolving since the late … Continue reading

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Are We Really Creatures of Habit?

JCPenny recently tried to create a new marketing strategy company wide. Originally, they had prices that were quite high, but at the store there were big sales on everything. Sales that offered thirty, forty, fifty and even sixty percent off. … Continue reading

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30% More

It still amazes me that these tactics work. I guess they work. If they didn’t work, why would companies keep doing it. This tactic is to use large text to attract you to the product. The text reads, “30% MORE!” … Continue reading

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Forces of Influence

What are some of the forces that influence our choice and our lives daily? Individually we are affected by many different forces, but there are forces that affect us in larger and small groups.  Many we can’t control, but there … Continue reading

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Thoughts On Being Brandwashed

Mr. Linstrom, the genius behind understanding the psychology of branding and according to himself the guy who knows how to manipulate us into buying practically anything is he the guy who is getting us to buy his book? Doesn’t he … Continue reading

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Identify the Targeting: Are you being manipulated?

Have you heard of the Subservient Chicken? You may not have heard of it unless you are a 16- to 45-year-old male who spends a lot of time on the internet according to several case studies. If you aren’t part … Continue reading

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Vulnerability

A friend, Christine, shared this link with my graduate group which ties into my practice. Part of my practice is that by identifying the forces that affect our ability to chose, we can take steps to evaluate and understand those … Continue reading

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