Monthly Archives: May 2012

Are We Really Creatures of Habit?

JCPenny recently tried to create a new marketing strategy company wide. Originally, they had prices that were quite high, but at the store there were big sales on everything. Sales that offered thirty, forty, fifty and even sixty percent off. … Continue reading

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30% More

It still amazes me that these tactics work. I guess they work. If they didn’t work, why would companies keep doing it. This tactic is to use large text to attract you to the product. The text reads, “30% MORE!” … Continue reading

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Forces of Influence

What are some of the forces that influence our choice and our lives daily? Individually we are affected by many different forces, but there are forces that affect us in larger and small groups.  Many we can’t control, but there … Continue reading

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G1 Packet 4

G1 Packet 4 in PDF format. GregJohnson_G1_Packet4

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Journal Notes for P4

Journal notes as one PDF. P4 Journal

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Thoughts On Being Brandwashed

Mr. Linstrom, the genius behind understanding the psychology of branding and according to himself the guy who knows how to manipulate us into buying practically anything is he the guy who is getting us to buy his book? Doesn’t he … Continue reading

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